Digital marketing is a broad term that encompasses any form of marketing that uses digital channels to reach and engage with customers. It includes a wide range of tactics and strategies, from search engine optimization (SEO) and pay-per-click (PPC) advertising to email marketing and social media marketing.
SEO focuses specifically on optimizing websites to rank higher in search engine results pages (SERPs) organically. This involves optimizing various elements of a website, including content, meta tags, and backlinks, to improve its visibility and authority in search engines like Google. The ultimate aim is to increase the quantity and quality of organic (non-paid) traffic to the website